BMW : Analysis: Advertising campaign

Brand name: BMW 3 series Convertible

Core communicative message

-The information of BMW convenience of excursion that it's has life style and driving's aesthetics important high security and revised range of engines and innovations in the areas of drive technology, Specific design modifications, a further refined interior design, the new generation of the optional .

Product unique selling point .

-With striking design accentuations to the front section, the side perspective and the rear, the dynamic character of the new BMW 3 Series Saloon has been given additional emphasis, while the new BMW 3 Series Touring enhances its sporty, elegant profile with new visual features which are recognizable from all perspectives.

-With rear-wheel drive, harmonious axle load distribution, outstanding steering precision and highly sophisticated chassis technology, the BMW 3 Series sets unsurpassed standards for driving dynamics in its segment. More than ever before, this unique driving pleasure can now be combined with an awareness of economy and minimised pollutant emissions. Thanks to BMW EfficientDynamics the new BMW 3 Series achieves significantly lower fuel consumption and exhaust emission levels with each of the ten engine variations available than those of the relevant competitors in the premium segment.

Advertising impact

This advertising is interesting and understand in the message It builds an emotional that the BMW 3 series applicable men especially lifestlye,freedom,play boy.